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Engagement proposal · Prepared for Mikee Shattuck, Stonegrove Roofing Partners

Build the roofing growth engine once. Clone it across all 14 companies.

A 90-day engagement to design, build, and deploy a programmatic AI system that runs paid ads, social, Google Business, customer retention, and a 24/7 voice receptionist — proven on one company in month one, then replicated across the entire Stonegrove portfolio.

See the 90-day plan Review the economics
Investment
$10k/mo
Timeline
3 months
Companies
14
You
Own it

The portfolio

One stake. Fourteen companies. Coast to coast.

Stonegrove holds a roughly 60% position in a national network of roofing brands — from Boston to Seattle, Atlanta to Florida. Today each one buys its own ads, posts its own content, and answers (or misses) its own calls: fourteen times the vendor cost, and fourteen different standards of execution. Build one AI system and every gain compounds across all fourteen — 60% of it back to you.

Companies in the network
14
Approx. ownership in each
~60%
Systems needed to run them all
1

Companies and locations sourced from stonegroveroofing.com/our-partners. Locations shown only where confirmed by the source.

The system

Everything a roofing company needs to grow — run by agents, not headcount.

Six coordinated AI agents cover the full revenue loop, from the first ad impression to the five-star review. Each one replaces the work a roofing company normally pays four or five separate vendors to do.

  • Paid Ads Agent

    Builds, launches, and optimizes Google Search, Local Services Ads, and Meta campaigns — shifting budget toward whatever books jobs, and reporting every week.

    → More qualified leads, less wasted spend.

  • Social Media Agent

    Plans and publishes daily branded content across Facebook and Instagram — on-brand for each company, from job photos to seasonal offers.

    → An always-on presence, no content team.

  • Google Business Profile Agent

    Posts weekly, answers questions, replies to every review, and tunes local SEO so each location ranks in the map pack where the leads are.

    → More calls from “roofers near me.”

  • AI Voice Receptionist 24/7 live

    Answers every inbound call, day or night, qualifies the lead, books the inspection on the calendar, and texts a summary to the crew.

    → Zero missed calls — one saved job pays for the system.

  • Retention & Reviews Agent

    Requests reviews at the right moment, follows up on open quotes, and reactivates past customers for repairs, maintenance, and referrals.

    → More five-star reviews and repeat revenue.

  • Command Center

    One dashboard across every company — leads, ad spend, calls answered, reviews, and ROI — so the whole portfolio is visible at a glance.

    → Portfolio-level visibility and control.

The plan

Prove it on one. Then clone it to all fourteen.

The engagement de-risks itself: month one is a working system on a single company you can measure before a single dollar goes toward rollout.

  1. 01

    Month 1

    Build & Prove

    Stand up the entire agent stack on one flagship company. Wire the integrations — ad accounts, Google Business, phone line, CRM — and get real ads running, real posts publishing, and real calls answered. By day 30 the system is producing leads we can measure.

    • All six agents live on company #1
    • Integrations & data pipelines
    • Baseline + first-month metrics

    Success: live, measurable lead flow from one company.

  2. 02

    Month 2

    Systematize & Replicate

    Turn the proven build into a programmatic template — a repeatable deployment that carries each company's brand, service area, and budget. Roll it out to the first wave of partner companies.

    • Cloneable deployment template
    • Brand & territory config per company
    • First wave of companies live

    Success: multiple companies running on the same system.

  3. 03

    Month 3

    Scale the Portfolio

    Deploy to every remaining company, centralize the Command Center, and hand over the SOPs — so the system runs reliably and every future acquisition inherits it for free.

    • All companies deployed
    • Unified portfolio Command Center
    • SOPs & full handoff

    Success: the full portfolio on one owned system.

The economics

$10k × 3 to replace what fourteen vendors would charge half a million a year to run.

Bought separately, the stack each company needs — ad management, social, an answering service, review software — runs $3,000–$5,000 a month, every month, forever. Across fourteen companies that's well over half a million dollars a year of fragmented, inconsistent spend. This builds the system once, you own it, and it runs at near-zero marginal cost.

Total investment
$10k × 3
To deploy the full stack, per company
≈ $2,143
Companies covered
14
Typical cost to buy it piecemeal*
$500k+/yr
Build cost for every future acquisition
$0
What one recovered missed call is worth
A roof

* Illustrative, based on typical U.S. market rates for outsourced ad management, social media management, answering services, and review tools (≈ $3k–$5k / company / month). Not a statement of Stonegrove's current spend; figures are directional to frame the build-vs-buy decision.

The engagement

Three months. Ten thousand a month. A system you keep.

Engagement

$10,000/month

3-month engagement · $10k × 3

Start the engagement
  • All six AI agents, built and deployed
  • Programmatic clone template for the portfolio
  • Unified Command Center dashboard
  • SOPs, documentation & handoff
  • You own the system outright

Excludes third-party costs (ad spend, phone/telephony, and software/API fees), which are billed directly to each company.

Programmatic, not a retainer

This isn't an agency you rent forever. It's an owned, systematized asset built to run on its own.

You own the system

The agents, templates, and dashboard belong to Stonegrove — no lock-in, no per-seat tax.

Clones to every acquisition

Buy the 15th roofing company and the full stack deploys in days, not months — at no build cost.

One standard, portfolio-wide

Every company executes marketing, calls, and follow-up to the same proven playbook.

Let's build the first one.

Month one proves the model on a single company. If it works there, it works fourteen times over — and 60% of every gain comes home to you.

Start the engagement Book a walkthrough

mikee@mikee.ai · Replace with your preferred contact & scheduling link before sending.